CAT launches its first global campaign

CAT, the fashion label owned by Caterpillar, has launched its first global advertising campaign.

The &£10m autumn/winter push runs across the UK, mainland Europe, Japan, Australia and also the US, which has previously run separate advertising. The campaign marks CAT’s cinema advertising debut. The ads will run in arthouse cinemas throughout Europe, accompanying the movie release Eyes Wide Shut.

The initiative will be supported by press ads in youth, urban and fashion magazines, and outdoor advertising.

The campaign was devised by CAT creative director Shubhankar Ray. It was created in house, with art direction by Blue Source, and casting/styling by The Watch-Men Agency. Media has been bought by TCS Media.

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