Egg seals multimillion pound ad deal on AOL

Prudential’s Internet banking service Egg has struck a year-long marketing deal, worth up to £6.4m, with AOL Europe’s recently launched interactive marketing division.

It’s the first deal to be brokered by the AOL division, set up to sell advertising space on AOL’s Internet, online and e-commerce services.

Banner ads and promotions for Egg will run across AOL Europe’s three Internet service providers (ISPs). AOL Europe, Compuserve and Netscape Online, which launched in the UK last week, will also carry links to Egg’s Website.

AOL declines to discuss financial details of the deal, but says it will be worth between £2.4m and £6.4m.

Former Grüner & Jahr Publishing marketer Carola Holtermann has arrived from the US to head AOL Europe Interactive Marketing’s marketing department.

An AOL Europe spokeswoman says: “The deal with Egg is the first of many and we will be announcing several others, along similar lines, in the next few weeks.”

AOL has an interactive marketing division in the US, which generated $1bn (£625m) in ad sales last year.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here