Fifa hires agents to sell £30m World Club rights

Football’s world governing body Fifa has appointed two companies to sell the £30m TV and sponsorship rights for the first World Club Championships.

By

Football’s world governing body Fifa has appointed two companies to sell the &£30m TV and sponsorship rights for the first World Club Championships.

The competition takes place in January and has led to controversy over Manchester United’s decision to compete instead of defending its title in the FA Cup.

Brazilian sports marketing company Traffic will market the &£25m TV rights for the January competition, which takes place in Brazil.

Traffic will set about selling rights to the competition to broadcasters around the world.

ISL will sell sponsorship for the competition. A source at ISL says: “We aim to get eight sponsors at about &£600,000 each. We will approach companies in the Fifa family first.”

The Fifa sponsorship family consists of long-standing sponsors such as Adidas, Fujifilm, Philips and JVC.

A sports marketing source from a competing sponsorship agency says: “If ISL manages to get eight sponsors at that price it deserves a medal.”

Recommended

Psion recruits Microsoft marketer

Marketing Week

Psion, the handheld computer group, has hired former Microsoft marketer Alistair Seton-Marsden as marketing director to replace Paul Lubbock. Seton-Marsden, who will take up his new role next month, will report to Psion sales director Mark Edwards. Seton-Marsden’s role will be slightly different to Lubbock’s, who worked under the title of marketing communications director while […]

Mobile operators gear up for boom

Marketing Week

Mobile phone operators are expecting record sales this Christmas of up to 5 million phones, double those of last year. One 2 One predicts that between 4 million and 5 million mobile phones will be sold over the period and believes 40 per cent of the population will have a mobile by March 2000. Rival […]

Door policy

Marketing Week

The field marketing industry has branched out by offering door-to-door services to track down consumers. But it needs to formulate new codes of conduct.

Latest from Marketing Week