Marigolds don’t make the grade at Yellow Pages

When design company Johnson Banks was redesigning Yellow Pages, it came up with a cracking idea.

Instead of having a plain yellow front cover, why not have various objects on the front?

Yellow Pages bought the concept, and the revamped directory will sport a sunflower, followed by some chicks on another edition.

Other yellow objects Johnson Banks is hopeful of turning into front covers include rubber ducks, bananas, cheese and a yellow submarine.

But one which will definitely not be making it onto the cover, due to objections from the client, is rubber gloves. What’s wrong with rubber gloves?

The people at Yellow Pages headquarters obviously have vivid imaginations.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here