Mustoe wins launch

Mustoe Merriman Herring Levy has been appointed to handle the UK Website launch for The, the US Internet financial news service.

Mustoe Merriman pitched against four other agencies to win the account, which could be worth up to £5m. It pitched with Motive Communications, which was awarded the media account.

It will be briefed to create a print, poster and Internet campaign for the launch of the new site next year. The advertising will break at the end of the year, with the possibility of TV ads at a later date.

Claudia Jay, UK managing director and former head of product development for, says: “We are aiming the site at anyone interested in the financial market and that tends to be people who have their own investment portfolio, large or small.”

Jay is recruiting a sales director and marketing director for the UK business. Sunday Business associate editor Martin Baker will be editor-in-chief of the site., like its US counterpart, will be split into free access and subscriber-only content. Income will be derived from online advertising and subscriptions. chief executive Kevin English claims the US site has almost 90,000 subscribers and attracts 1 million visitors a month.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here