When Edinburgh’s Union agency asked photographer Richard Mountney to quote for shooting a new Standard Life Bank print campaign, he really got involved in the idea.
Unbeknown to Union, Mountney transformed himself into the central character, a nerdy high street bank manager, and sent the result to Union creative director Andrew Lindsay, together with his quote.
The transformation was so complete that Lindsay did not recognise Mountney, but was impressed enough with the photographs to use the nerd impersonator in the agency’s ads for the bank.
The campaign star’s real identity was eventually revealed: “Richard looked great. He managed to put the ‘w’ in banker perfectly,” says Lindsay.