Combat terror in the workplace

Do your leadership skills need improving? If so, don’t bother paintballing or running over hot coals, go direct to the Israeli Defence Force for a course offering “all the benefits of national service in a long weekend”.

Edenbridge Adventure Training takes parties of UK business people to the Israeli Dani-Hi counter-terrorism compound for four days of “leadership experience”, courtesy of elite Israeli army officers.

The “training” includes the Krav Maga Israeli system of face-to-face combat, self-defence and weapons training.

The Edenbridge brochure enthuses: “The effect of holding [an automatic weapon] is awesome. To feel the adrenaline rush of live fire is another thing entirely.” The Diary can just picture mousey office workers returning to their desks dressed as Sly Stallone, Uzi in hand.

The jolly affair ends with a “real” hostage situation but – rest assured folks – Edenbridge says: “The site is well away from any politically sensitive areas, and very safe.”

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here