Deloitte & Touche favours O&M for £20m business

Ogilvy & Mather is close to winning the global advertising account for Deloitte & Touche – the worldwide chartered accountancy group.

Ogilvy & Mather is close to winning the global advertising account for Deloitte & Touche – the worldwide chartered accountancy group. It is estimated to be worth about £20m.

The review is being carried out by Deloitte Touche Tohmatsu, the global brand for the group which has its headquarters in New York.

O&M is on the shortlist for the worldwide account. For the past 18 months the accounting firm has been running work around the world created by its US advertising agency Keiller & Co, based in Connecticut.

In the UK, ads have been placed in business press such as the Financial Times and on posters in airports, where there are high numbers of upmarket travellers. The ads end with the line “The Answer is Deloitte & Touche” in response to different questions, such as “Who has been auditing General Motors since 1909?”.

George Westropp, UK communications director for Deloitte & Touche, confirmed that O&M was on a “short shortlist” but denied that it had won the business.

He says: “A final decision will be taken at the end of the month.”

The last creative work in the Financial Times came to an end in April, when the review of advertising arrangements was called.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here