Deloitte & Touche favours O&M for £20m business

Ogilvy & Mather is close to winning the global advertising account for Deloitte & Touche – the worldwide chartered accountancy group.

Ogilvy & Mather is close to winning the global advertising account for Deloitte & Touche – the worldwide chartered accountancy group. It is estimated to be worth about £20m.

The review is being carried out by Deloitte Touche Tohmatsu, the global brand for the group which has its headquarters in New York.

O&M is on the shortlist for the worldwide account. For the past 18 months the accounting firm has been running work around the world created by its US advertising agency Keiller & Co, based in Connecticut.

In the UK, ads have been placed in business press such as the Financial Times and on posters in airports, where there are high numbers of upmarket travellers. The ads end with the line “The Answer is Deloitte & Touche” in response to different questions, such as “Who has been auditing General Motors since 1909?”.

George Westropp, UK communications director for Deloitte & Touche, confirmed that O&M was on a “short shortlist” but denied that it had won the business.

He says: “A final decision will be taken at the end of the month.”

The last creative work in the Financial Times came to an end in April, when the review of advertising arrangements was called.

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