The New Millennium Experience Company launches the first stage of its £16m ad campaign for the Millennium Dome this week using the line ‘One amazing day’, created by M&C Saatchi. The NMEC will also launch ticket sales for the Dome this week. They are available through 25,000 online National Lottery retailers, the Dome Website, travel agents and other retailers. NMEC marketing director Sholto Douglas-Home says 9 million people have said they plan to visit the Dome, with 10 million considering it. But he warns that with tourists and children also attending, there is a danger that trips around the Dome could be oversubscribed, as its capacity is for 15 million visits.