Thomson unveils Just budget holiday brand

Thomson holidays, the beleaguered tour operating company, has launched a package holiday called Just, promising pared down quality holidays for travellers on a budget.

Just holidays will start at £100 and will offer short and long-haul holiday packages at competitive prices. Costs will be saved by cutting out transfers from airport to resorts, rep services and meals on short-haul flights.

Deputy managing director Shaun Powell says: “This new type of low cost holiday allows holidaymakers to spend less on what we provide so they can spend more on themselves.”

The past few months have been turbulent for Thomson and it hopes the new brand will deliver tangible benefits to the company’s profits. Thomson’s share price has sunk to well below its floatation price of 170p and earlier this week closed at 115p.

Earlier this year chief executive Paul Brett was forced to resign after cutting prices to retain its market leading position, which was frowned on by the City. And two weeks ago Thomson announced half year losses of £5m compared with £5m profit for the same period last year.

Just holidays will be on sale from September 23 with its first holidays departing from May 2000. Bookings for holidays can be taken through a travel agent or by phone.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here