Turn the udder cheek to rules

I write in response to Jim Milward’s letter “Boddingtons’ udder problem” (Letters, MW September 16).

Thank you Jim for pointing out one of the Boddingtons cow’s unique physical characteristics. Interestingly, you don’t mention that he also stands on two feet, is yellow and black, talks and drinks beer.

Graham the cow is very relaxed about the fact he has udders – mainly because if you’re into “Cream”, what better way to demonstrate it?

Perhaps you’d also like to take a look at Marge Simpson, who seems to be fairly well adjusted despite her two-foot-high blue hair, or at South Park’s Kenny, who dies every week, then miraculously walks again in the next episode.

Amazingly, some punters find all this madcap imagery quite funny…

Someone once said that there are two rules in advertising:

1) get noticed

2) there are no rules

We reckon those rules still apply.

Seamus O’Farrell

Group business director

Bartle Bogle Hegarty

London W

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here