AOL puts Ventura titles on Net

Attic Ventura teenage titles Sugar and TV Hits are to be published as online magazines through an exclusive deal with AOL UK.

Under the terms of the deal, to be announced later in the week, Sugar will launch on AOL UK on October 15 and TV Hits in December.

Sugar is the UK’s best-selling teen magazine and TV Hits is targeted at 11- to 19-year-olds.

Sources say the deal may well lead to the launch of other Ventura titles in online format. The group also owns B, Shine, Real Health & Beauty and Boyzone magazines. Inside Soap, Ventura’s TV soap title, went online through AOL in 1996.

The deal comes as AOL unveils its new subscription model in an attempt to break into the UK market. It is offering subscribers flat call rates of 1p per minute to fight off competition from free ISPs such as Freeserve.

A study by Fletcher Research showed that 61 per cent of Internet users under the age of 17 are female.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here