Digest

New Media is edited by Michael Kavanagh

Ginger Online has launched an online facility allowing surfers to watch as well as listen to Virgin Radio while working on the Net. The “Ginger Interactive Media Player”, launched last week on the site (www.virgin radio.com), provides a pop-up screen offering music, advertiser and station information as well as on-demand access to the latest news, weather and entertainment reports. According to Ginger Media Group online director John Ousby, users will be able to buy the music they are listening to through the Ginger Online shop, and respond directly to advertising messages played on air.

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