Early Learning Centre unveils its first corporate brand campaign on October 4 when six press ads break in parenting, home and women’s magazines.
The campaign was created by BBH Unlimited, Bartle Bogle Hegarty’s through-the-line arm, following its win of the account in January.
The campaign will also include in-store posters, direct mail and promotions. Six executions show ‘classic moments’ from childhood, such as sharing tea with an imaginary friend.
The endline on all six is ‘For moments money can’t buy’.