Pub retailing giant Scottish & Newcastle is to rebrand 160 of the Greenalls pubs it is acquiring in a £1.14bn deal – but two of Greenalls’ most successful branded chains will be allowed to survive.
The Miller’s Kitchen chain will be expanded to 90 outlets, as S&N rebrands all 35 of its Home Spread offerings. S&N also plans to develop Greenalls’ city centre Squares concept, which has 15 outlets.
Among the Greenalls brands S&N is to scrap are its 46 Henry’s Table restaurants. They will be rebranded as Country Carvery, making a total of 120 outlets.
S&N’s Old Orleans concept will also expand from 34 to 40 outlets, with the rebranding of Greenalls’ Quincey’s chain. Up to 130 unbranded houses are also earmarked for conversion into Chef & Brewer outlets. S&N is buying 765 pubs from Greenalls, to add to its 2,650-strong estate.
The Greenalls’ marketing department will merge with S&N’s. Staff have been told they will be considered for other posts within the expanded group.
Corporate communications manager Linda Bain says: “Marketing is a key part of what we do. Everybody who comes with the acquisition will be vetted by S&N to see if there is a place for them.” It is too early to say whether Jeremy Blood will continue as marketing director, she adds.
The deal is set to be approved at an S&N extraordinary general meeting next week. It must then be cleared by the Office of Fair Trading.