Not so Smart: Green car runs into trouble
Marketing WeekLast week’s strategy row at Smart was the latest to hit the Mercedes-backed venture. Is there a market for eco cars?
Last week’s strategy row at Smart was the latest to hit the Mercedes-backed venture. Is there a market for eco cars?
P&G’s new commandment that agencies’ pay will be performance-led has invoked fervour from the masses rather than fear
HSBC (Midland Bank) plans to charge different prices for its services according to whether customers access them through the telephone, Internet, cash machines or directly from the branch. This could lead to customers paying more for the same services at branches than they would using telephone or the Internet. At the moment, high street banks […]
BBC Worldwide has relaunched its new media division in a bid to become the world’s leading player in interactive television and the Internet. The new division will be called BBC Worldwide Internet & Interactive and will comprise the company’s existing new media operations. Chief executive Rupert Gavin says these services have grown dramatically over the […]
Digital TV operator ONdigital has appointed a manager from New Zealand’s residential telecoms company to the post of chief operating officer, completing its management line-up after a string of top-level departures. Rob Fyfe, aged 38, joins from Telecom New Zealand, the country’s biggest company, where he was general manager for consumers. He held responsibility for […]
Budgens Stores, the 180-strong grocery multiple, is reviewing its £1m media account out of Mediacom TMB, after the agency won the £10m Iceland media business in June.
BBC Worldwide has relaunched its new media division in a bid to become the world’s leading player in interactive television and the Internet. The new division will be called BBC Worldwide Internet & Interactive and will comprise the company’s existing new media operations. Chief executive Rupert Gavin says these services have grown dramatically over the […]
Advances in media technology are enabling marketers to make presentations over the Net, rather than in person. Wendy Smith asks if direct-to-PC pitches will make personal contact obsolete
Telecoms regulator Oftel will force the UK’s mobile phone networks to simplify call tariffs so that consumers can compare prices between companies, if the operators do not do so voluntarily. The watchdog launched a year-long review of the mobile phone industry in July. This week it has set out proposals for monitoring prices of mobile […]
Ocean Spray, the cranberry juice drink distributed in the UK by Gerber Foods, is understood to be reviewing its &£2.5m creative account held by TBWA GGT Simons Palmer. The brand, which has used the Duchess of York in its US ads, is believed to be in talks with a number of top London agencies regarding […]
Tesco is mounting a counter offensive against Wal-Mart, the US retail giant which recently acquired Asda, by stepping up its overseas, non-food and Internet operations. This week, the supermarket announced pre-tax profits up by 8.1 per cent to &£401m for the six months ending 14 August 1999 on sales up 9.9 per cent to &£9.1bn. […]
Advances in palmtop technology are enabling salesforces to source geodemographical and mapping information where they need it – out in the field.
Telecoms regulator Oftel will force the UK’s mobile phone networks to simplify call tariffs so that consumers can compare prices between companies, if the operators do not do so voluntarily. The watchdog launched a year-long review of the mobile phone industry in July. This week it has set out proposals for monitoring prices of mobile […]
Ammirati Puris Lintas is reeling after the loss of its £35m UK Rover business, which was awarded to M&C Saatchi last week.
The travel industry took a new direction in 1998 with the launch of the first holiday shopping channel. A dedicated call centre and well-trained staff have allowed it to make big inroads.