Jones Mason Barton Antenen has created the direct marketing launch campaign for Telewest’s new digital TV service Active Digital.
Starcom Worldwide has bought Media Estrategia, the fifth largest media company in Spain. It will be called Starcom Worldwide Media Estrategia.
One way or the other, a deal which will change the structure of global advertising is being struck. The decision, as yet unmade, is in the hands of Roy Bostock, chairman and chief executive of MacManus Group, one of the world’s largest agency networks. What we know for certain is that Bostock is selling the […]
The Scotsman has handed 1576 its £1m advertising account after a five-way pitch against Smarts, Barkers, WAM McCann and Strathearn. Incumbent The Leith did not repitch.
The gay festival Mardi Gras provides an ideal opportunity to target affluent consumers. Companies should be queueing up to support it, says Julia Day
Esté Lauder has acquired UK cosmetics company Jo Malone and has reported first quarter profits up 15 per cent to $83m (£51m).
Greenfield.co, the new telephone and Internet bank from Halifax, has poached Standard Life Bank marketing manager Angela MacIntosh to be its marketing chief. MacIntosh is one of 11 employees to follow former Standard Life Bank managing director Jim Spowart, who left earlier this month to set up the Net bank. Spowart says Greenfield is a […]
Viridian, the Northern Ireland electricity company, has appointed Dublin agency Irish International Group to develop its first above-the-line branding campaign.
Brewing giant Scottish Courage is understood to be reviewing creative work for a new McEwans project. Roster agencies TBWA, Faulds and CDP are preparing to pitch for the business. Little has been spent on advertising McEwans lager since a £10m relaunch in 1997. Its market share – once as high as 17 per cent – […]
Paul Gander’s review of the evolution of brand manuals (MW October 14) from rigid design guidelines to visual representations of brand values fails to highlight the true potential of such documents to serve as an essential strategic resource for the brand team. Maintaining visual coherence across the brand’s tangible manifestations, such as pack and point […]
BT has been issued with a second provision order by Oftel after the watchdog found BT’s Calls and Access product, which enable companies to market their own telephone services over BT’s network, is causing transfer delays and inaccurate billing.
Just as he landed the coveted role of chief executive of the Football Association, it was revealed that Saatchi & Saatchi UK boss Adam Crozier had falsified sales figures as a newspaper ad salesman in the Eighties. The FA job puts him in the harsh glare of the spotlight and in the unforgiving world of […]