Sex lifts sales to the hereafter
Marketing WeekInvoking the Sistine Chapel to justify the use of nudity in ads implies a similar spiritual purpose, rather than a desire to grow profits
Invoking the Sistine Chapel to justify the use of nudity in ads implies a similar spiritual purpose, rather than a desire to grow profits
Wall Street Journal retail correspondent Bob Ortega certainly has “the read” on Wal-Mart. Detailing the company’s rise to the world’s largest retailer in his book In Sam We Trust, Ortega reveals some interesting facts about how Wal-Mart was able to price-cut its way to the top. Life for prospective Wal-Mart suppliers may become even less […]
One way or the other, a deal which will change the structure of global advertising is being struck. The decision, as yet unmade, is in the hands of Roy Bostock, chairman and chief executive of MacManus Group, one of the world’s largest agency networks. What we know for certain is that Bostock is selling the […]
The gay festival Mardi Gras provides an ideal opportunity to target affluent consumers. Companies should be queueing up to support it, says Julia Day
Greenfield.co, the new telephone and Internet bank from Halifax, has poached Standard Life Bank marketing manager Angela MacIntosh to be its marketing chief. MacIntosh is one of 11 employees to follow former Standard Life Bank managing director Jim Spowart, who left earlier this month to set up the Net bank. Spowart says Greenfield is a […]
Senior sources are hinting that Interpublic is on the brink of merging its two agency networks Ammirati Puris Lintas and the Lowe Group
Mollin Publishing is planning to launch masthead programmes for its three publications, health magazine Shape, Men’s Fitness and teen title Jump. John Woollcombe, managing director of Mollin Publishing, says: “I would not deny we are looking at it and that we are looking at it across our titles. However, we are developing ideas cautiously.” The […]
In reporting the crafty activities of agencies in pushing products in TV sponsorships, you fail to reveal your own product placement agenda (“ITC moves to shore up sponsor rules”, MW October 7). You mention Cadbury’s Flake in one sentence and go on to James Bond in the next. Surely this a clear example of product […]
Internet and telecoms company Telinco is launching a free Internet service provider (ISP) this week which aims to undercut access charges of market leaders Freeserve and AOL. Telinco, which operates ISP services under its own banner and for third party brands including News International, is aiming the new service, called Strayduck, at the electronic gaming […]
Alcoholics and dieters – help is at hand. The nice product development people at Strathmore have devised an eminently useful new drink. Classic Juniper has all the characteristics of gin and tonic, minus the hangover. It’s a mix of Indian tonic water and juniper berry flavouring, with just one calorie per 100ml. Surely one of […]
Carlton TV’s broadcast sponsorship team is looking for a sponsor for the ITV network drama series Peak Practice. The series is on air on Tuesdays at 9pm, the first time it has run as part of ITV’s autumn schedule. A sponsor is needed for the winter series, starting in January 2000. It will be decided […]
UK tobacco giant Gallaher has become the latest cigarette manufacturer, after Philip Morris and British American Tobacco, to admit publicly that smoking causes cancer. Gallaher, which makes Silk Cut and Benson & Hedges cigarettes, made the admission in a submission to a Department of Health select committee, posted this week on its corporate Website. The […]
The Natural History Museum has poached London Zoo’s head of marketing and press relations to fill the role of marketing chief. Sharon Ament will join the museum in January as head of development and marketing. She will oversee fundraising, sponsorship and marketing for the museum, and a department of 28 people. Ament takes over the […]
There is strong demand for Interactive TV, especially when services are free and it offers products from well-known companies
Abbey National has shortlisted four agencies to pitch for the £10m launch account for its Internet bank codenamed Aquarius. The shortlist includes Euro RSCG, M&C Saatchi, Duckworth Finn Grubb Waters and Abbott Mead Vickers. BBDO. It is unclear whether other agencies have been shortlisted. The online bank will be unveiled in spring next year, initially […]