Holy cow – ads that actually sell

Fascinating to know that the Boddingtons’ cow actually has a name (Letters, MW September 23).

Call me old fashioned, but having not kept up with modern trends, I was under the impression that the reason for advertising was to get people to buy products.

Maybe things have changed and the reason is to allow unfettered creatives to provide unfocused client-side staff with amusing ads which consume marketing budgets without adding value to the business.

If you want to see truly creative, focused advertising, look at the latest Egg credit card ads.

They are the only advertisements which have stopped me in my tracks and made me do something in at least five years. And they’re amusing.

Richard Rosser

Marketing manager

ZEDA

(e-mail)