Ladbroke hires marketing boss for online betting venture

Ladbroke has appointed Martyn Miller as head of marketing for its new online betting brand He will be the most senior marketing executive working on the launch, which takes place in November.

Ladbroke has also appointed Tempus-owned agency MVi to’s online media and Internet account, which was previously handled by MindShare Digital.

It is thought that MVi will help broker deals between Ladbroke and companies such as Sky to run betting facilities on sporting events. Ladbroke is thought to be looking at incorporating golf and other sporting tournaments into the service and is in talks with a “major sports news provider”.

One observer says: “This is a huge growth area for Ladbroke. Customers will be able to take a punt on anything, although initially the offer will focus on sport.” will initially offer football betting only. However, it is thought that Ladbroke will broaden the operation to include spread betting, where investors can bet on outcomes of events. The new service could also include share dealing.

Earlier this month, Ladbroke’s &£1.5m above-the-line media account was moved out of MindShare to Mansfield Lang Direct Media.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here