O&M scoops £60m SAP global software business

The Ogilvy group has won $100m (£62m) of business from German software manufacturer SAP after it decided to consolidate its media and creative account following an approach by the agency.

The Ogilvy group has won $100m (&£62m) of business from German software manufacturer SAP after it decided to consolidate its media and creative account following an approach by the agency.

The business was handed to Ogilvy following a pitch also involving the agency’s UK direct marketing arm ROCQM, which has handled SAP’s UK account for four years.

SAP has spent &£2.5m in the UK last year (AC Nielsen-MEAL).

ROCQM chief executive officer John Caswell says: “My partner Tony Bishop and I were part of the pitch team in New York. We are delighted we have been able to effect the integration of the account into one group.”

SAP’s worldwide account was previously handled by several agencies, including Arnold Communications in the US.

It is believed the German company wants to achieve a similar relationship with Ogilvy & Mather as that which exists between the agency and US peer IBM.

IBM is one of SAP’s partners – much of SAP’s software being compatible with IBM products.

Caswell denies there is a conflict of interest in handling both accounts.

A source says: “SAP is a solid IBM partner, and a good one.”

SAP was unavailable for comment as Marketing Week went to press.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here