O&M faces £30m Disney challenge

Euro Disney, which operates the Disneyland Paris theme park, is to review its $50m (£31m) advertising account held by Ogilvy & Mather Worldwide in Paris.

The review will begin when the present contract expires. A Disneyland Paris spokeswoman says: “A decision will be made at the end of June.”

The winning agency will land a significantly enlarged account. Disney is to spend $640m (£397.5m) launching a second theme park, with the working title Disney Studios, in 2002. It will focus on film and TV production, and be sited next to Disneyland Paris.

To appeal to French sensitivities, Disney says it will celebrate Europe’s, as well as Hollywood’s, contribution to cinema and TV.

The second-phase park in Marne-la-Vallée has been planned since Walt Disney signed its original agreement with the French government in 1987. However, the losses Disneyland Paris made after opening in 1992 effectively put it on hold.

Disneyland Paris is now making a £20m a year profit.

Latest from Marketing Week

Marketoonist on whack-an-idea

Marketoonist

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here