Playhouse Disney to launch ad campaign

Playhouse Disney, the pre-school Disney Channel strand, is to launch its first multichannel television ad campaign – through the Advertising Brasserie.

The commercial opens with a toddler in the kitchen making a hand print to give to his mother and father, who then urges parents to make the most of their children’s pre-school years.

Paul Robinson, vice-president and managing director of the Disney Channel, says: ‘Specifically tailored to UK children, Playhouse Disney benefits parents and pre-school children alike.’

Playhouse Disney, which launched last month, runs for five hours a day from 9am to 2pm – five days a week during term time.

The campaign will run from next week on Sky One, Sky Movies, UK Gold, UK Living and the Discovery Channel.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here