Playhouse Disney, the pre-school Disney Channel strand, is to launch its first multichannel television ad campaign – through the Advertising Brasserie.
The commercial opens with a toddler in the kitchen making a hand print to give to his mother and father, who then urges parents to make the most of their children’s pre-school years.
Paul Robinson, vice-president and managing director of the Disney Channel, says: ‘Specifically tailored to UK children, Playhouse Disney benefits parents and pre-school children alike.’
Playhouse Disney, which launched last month, runs for five hours a day from 9am to 2pm – five days a week during term time.
The campaign will run from next week on Sky One, Sky Movies, UK Gold, UK Living and the Discovery Channel.