The software promotional push for all you Trekkies to Klingon to

By Marketing Week 7 Oct 1999 12:00 am

Calling all Trekkies – Promotional Campaigns Group has come up with an out-of-this-world business idea. The sales promotion agency, headed by ex-Bates staffer Hugh Taylor, is offering to “Bring out the Klingon in You”.

When Iomega asked PCG to spice up the promotion of its Zip 100 software, with free Star Trek Creator game, the agency decided to go where no promotion had gone before: in-store customers under-went a computerised morphing process, which turned them into Klingons.

This opportunity is being offered to marketers, or Star Trek fans posing as marketers, interested in PCG’s capabilities.

For some, the result may be an improvement.

Credit Suisse predicts retail war will lead to beer price cuts in pubs

Marketing Week

The price of beer and lager in pubs is starting to fall across the board – and the trend will continue, according to investment bank Credit Suisse First Boston. In August, the retail price of beer in the on-trade fell for the first time since the Government began monitoring it in 1987. Although the price […]

A floored advertising strategy

Marketing Week

Attempting to analyse an ad which uses a naked woman to sell carpets is stretching the bounds of verbal analysis

Labour Pains

Marketing Week

A lack of formal training means the burgeoning world of corporate hospitality is having trouble finding high-calibre staff. So what is the industry doing to solve the problem?