I was interested to read in your recent Special Report on ambient media “Moving Message” (MW September 23) that the sector is now worth nearly £64m a year.
The business seems to have grown on the back of marketers exploiting consumers’ “dead time”, that is, exposing people to ads in places that they would not normally be.
But I have to question how much further the industry can expect to develop. With ads now being placed virtually anywhere – from the sides of cows in fields and down a golf hole to the inside of a urinal – is there anywhere left that you can go without being subjected to advertisements?
The trouble is that this over-exposure could ultimately drive consumers to look for places where they can escape this oppressive marketing activity.
Come to think of it, maybe I have stumbled across a very good idea…