Wanted: Refuge from advertising

I was interested to read in your recent Special Report on ambient media “Moving Message” (MW September 23) that the sector is now worth nearly £64m a year.

The business seems to have grown on the back of marketers exploiting consumers’ “dead time”, that is, exposing people to ads in places that they would not normally be.

But I have to question how much further the industry can expect to develop. With ads now being placed virtually anywhere – from the sides of cows in fields and down a golf hole to the inside of a urinal – is there anywhere left that you can go without being subjected to advertisements?

The trouble is that this over-exposure could ultimately drive consumers to look for places where they can escape this oppressive marketing activity.

Come to think of it, maybe I have stumbled across a very good idea…

Nick Philips




Latest from Marketing Week

Influencers, consultancies and the recruitment crisis: The key topics of conversation at Cannes Lions

cannes lions

Cannes Lions 2018: Marketers turned out in force to advertising’s biggest annual event. But away from the usual talk of purpose and creativity, some big issues such as the recruitment crisis, how advertising responds to the #MeToo movement and cleaning up the influencer marketing space were discussed.


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here