Barclays Bank hires market planning head

Barclays Bank has appointed former World Telecom marketing manager Julia McKechnie as head of marketing planning.

McKechnie’s appointment to the newly-created post completes the restructure of Barclays’ retail marketing department.

World Telecom is listed on the Alternative Investment Market (AIM) as a provider of telecoms services such as calling cards.

McKechnie will report to head of marketing services Belinda Furneaux-Harris, who recently joined from HSBC following the retirement of Michael Head (MW September 9).

The marketing services department is responsible for implementing corporate strategy and procuring services across Barclays’ six retail marketing divisions.

McKechnie’s appointment follows a complete overhaul of Barclays’ retail marketing department, which has seen ten of its 13 divisions replaced by four new divisions focusing on customer service rather than products.

The marketing divisions devoted to loans, life and pension products, savings, investments, mortgages, current accounts, new product development, general insurance, wealthy customers and offshore banking have been dropped.

They are being replaced by divisions devoted to personal customers, small businesses, customer segmentation and wealth management.

Barclays insists the restructure will result in only a handful of job cuts from its 400-strong retail marketing operation.

The bank recently announced plans to cut its 60,000-strong workforce by 7,000.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here