Champion calls in Pretty Polly chiefs

Sara Lee has handed its Champion sportswear brand to the Pretty Polly management team in an attempt to break into the UK market.

The move follows the departure of Champion general manager Fred Nykamp to Canada.

Sara Lee has brought in Brian Duffy, managing director of the Pretty Polly division, and his right-hand man David Kelly to build Champion into a top-five UK sports brand. Kelly has been named as Champion UK marketing director. Duffy will add responsibility for the brand to his existing role.

Kelly worked with Duffy on the Wonderbra relaunch – famous for its use of supermodel Eva Herzigova and the strapline “Hello boys”. He will be supported by Champion UK marketing manager Hugo Youngman.

The move comes just three months after Champion announced its intention to enter the UK market by bringing in Nykamp from Champion Canada and hiring TBWA GGT Simons Palmer – the agency which worked on both Wonderbra and Pretty Polly – to lead a &£2.5m marketing campaign.

A Champion spokeswoman says: “Both Wonderbra and Pretty Polly had exciting PR and ad campaigns and we can expect the same thing for Champion.”

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email

If you are looking for our Jobs site, please click here