Princes appoints food arm chiefs

Princes Group, the food and soft drinks manufacturer, has hired two directors to head a newly formed food division.

Trevor Millen joins Princes Foods as managing director from own label household and personal care manufacturer McBride, where he was managing director of the personal care division. Michele Vincent, former marketing director at Wedgwood, becomes marketing director.

They will manage a range of products under the Princes brand name, including tuna fish, orange juice and canned meats, International Collection olive oils, Bianca canned tomatoes and Osprey canned fish.

Princes has relaunched the Lee Kum Kee Chinese cooking sauces range endorsed by TV chef Ken Hom.

The appointments follow the restructuring of Princes Group into three distinct business divisions: food, soft drinks and foodservice.

Princes Group chief executive and managing director John Mutch says the appointments will enable the group to hit its target of &£750m sales by 2000 through organic growth and acquisitions.

Princes Group, owned by the Mitsubishi Corporation, doubled the size of its foodservice business when it bought rival canned goods group Oxbridge Foods in March.

Princes now bases all of its foodservice business in Chertsey, Surrey, where Oxbridge was located, under newly appointed managing director Tim Jolly, who quit as deputy managing director of Spar UK in May last year. The food division will continue to be based in Liverpool.

Princes Group is reported to be looking for further acquisitions in the bottled water and chilled ready meal sectors as part of its long-term growth strategy.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here