French Connection and Conservative Future are bickering about who owns their trademark – an obscenity (MW September 30 and September 16). This dispute does credit to neither party, and your distinguished journal would add greatly to its lustre if it were to ignore the whole sordid affair. Mack Bottle Interbrand Newell & Sorrell London
The average tenure for a CMO at the US’s top 100 advertisers fell again in 2023 to 3.1 years, or 37 months.
Morrisons is trialling the personalised, AI-powered initiative, which rewards shoppers for purchasing particular brands they select from a list, something it says will provide value for both the consumer and brands.
Newly appointed chief brand officer Ije Nwokorie will take over as CEO next year.
The direct-to-consumer flower business is reducing its marketing spend as it shifts its focus from growth to profitability, following £100m in operating losses last year.