Australian cleaning giant plans UK push

An Australian manufacturer of household cleaning products is to launch its best-selling brands in the UK next month, with plans to support them through TV and radio advertising.

Family owned OzKleen, based in Yatala, Queensland, has national listings in Safeway for kitchen and bathroom cleaners Kitchen Power and Bath Power.

Founder Tom Quinn and his son Mark, OzKleen’s international marketing manager, visited the UK last week with the aim of increasing brand distribution and investigating the appointment of an ad agency.

OzKleen may be one of the first companies to sign up to Check-Out – the partnership recently launched by Granada Media Sales and supermarket chain Morrisons to provide distribution for new products in return for a guarantee of TV ad support (MW October 7).

Mark Quinn says: “We are a fairly young company, and we are 100 per cent Australian. Our unique selling point is that we make products that actually work. Once you have tried our cleaners, you will be amazed. They shift limescale without elbow grease, and are particularly good in hard water areas.”

The two products will be distributed in the UK by Foodbrokers.

Bath Power, known as Shower Power in Australia, was launched there in 1995. Within two years, it had become the country’s number one household cleaner.

The company has since expanded into Japan, Singapore, New Zealand and Taiwan.

Latest from Marketing Week

Influencers, consultancies and the recruitment crisis: The key topics of conversation at Cannes Lions

cannes lions

Cannes Lions 2018: Marketers turned out in force to advertising’s biggest annual event. But away from the usual talk of purpose and creativity, some big issues such as the recruitment crisis, how advertising responds to the #MeToo movement and cleaning up the influencer marketing space were discussed.


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here