Egg scoops new marketing prize

Egg has won the grand prix for the Marketing Week/Chartered Inst-itute of Marketing Effectiveness Awards – launched this year.

The awards showcase high-achieving brands, branding camp-aigns and the marketers behind them. All potential winners are subjected to rigorous criteria, including their contribution to the parent organisation’s brand equity.

The awards are backed by The Guardian, ITV, Hewlett-Packard and the Royal Mail.

David Magliano, marketing director at Go, British Airways’ budget airline brand, won the marketer of the year award. ITV chief executive Richard Eyre and Egg chief executive Mike Harris were both highly commended for their services to marketing.

There were nine brand category winners. Egg also took the prize in the financial services category. Volkswagen won the durables and automotive sector for its relaunched Golf. The technical and telecoms award went to Apple, for the launch of its iMac sub-brand. Ben & Jerry’s won the packaged food and drink category; Persil Tablets the “other fmcg” category. The media award went to ITV, while the retail award was won by French Connection for fcuk. The leisure category award was picked up by Go.

The National Society for the Prevention of Cruelty to Children’s “Full stop” campaign won campaign of the year. Freeserve was new product of the year.

“The success of Egg, Go, Freeserve – and the spectacularly rejuvenated fortunes of Apple and Persil – clearly demonstrate the quickening pace of events in our industry. Proof, if ever it was needed, that quick-witted, nimble marketing is at a premium,” says Stuart Smith, editor of Marketing Week.

The awards ceremony was held at the London Hilton hotel on Tuesday (yesterday). All category winners will be written up as case studies by the CIM.

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