Maiden drafts in ousted Mills & Allen chief Pugh

David Pugh, the former chief executive of Mills & Allen fired after its takeover by JC Decaux, has been appointed managing director of rival contractor Maiden Outdoor.

David Pugh, the former chief executive of Mills & Allen fired after its takeover by JC Decaux, has been appointed managing director of rival contractor Maiden Outdoor.

Pugh takes over day-to-day running of the poster company from Francis Goodwin, Maiden’s second biggest shareholder, who takes on a new role in charge of overseas acquisitions.

Ron Zeghibe, Maiden chief executive and its biggest stakeholder, denied that the strengthening of the management team was in response to the company’s recent disappointing financial performance. Last month, Maiden revealed a pre-tax loss of £2.7m for the first six months of the year, blaming cutbacks in poster advertising spend due to fears of recession.

Zeghibe says: “Outdoor has had a rough time. To say it was just a Maiden problem and not an industry one is rubbish.”

As the last independent poster company in the UK, Maiden has been the subject of widespread speculation that it is up for sale. But Zeghibe says: “To say that Maiden is simply on the block waiting for a sale is to misunderstand our business.”

One observer suggested that with the appointment of Pugh, Maiden was planning its long-term management succession if, as expected, it eventually becomes part of a larger media business which has no poster expertise.

The company has 20 per cent of the outdoor market, and no international interests to date.

Pugh, who was ousted from M&A in July, says: “I had unfinished business in outdoor. Maiden has the most balanced portfolio of all the outdoor companies and I am looking forward to exploiting its full potential.”

Latest from Marketing Week

Marketoonist on GDPR

The Marketoonist

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here