Talkcast seeks agency for launch

Talkcast, the digital information venture being launched by former marketing director of The Sun Ellis Watson, is seeking an advertising agency to handle business worth up to £15m.

Watson says an above-the-line agency will be selected for a major branding campaign for the launch in about two weeks’ time.

Talkcast will offer a digital messaging and news information service tailored to individual consumers. It will be available through any digitally linked hardware, including digital televisions, mobile telephones and personal computers.

It is forming strategic partnerships with a number of companies, which could include media owners to provide content, and telecoms, cable and computer outfits to carry the service.

Watson, who led the launch of News International’s CurrantBun.com, is one of a number of high-profile executives who have helped raise £20m in venture capital to support the launch.

Watson shares the chief executive role with Mark Opzoomer, who helped set up Sega Europe.

Sega Europe chief executive Frank Herman will be chairman; Ginger Productions chief executive and Virgin Radio DJ John Revell will be entertainment director; Toby Constantine, former marketing director of Times Newspapers, will be content director; and Roy Bliss, former managing director of Demon Internet, will be director of operations.

Latest from Marketing Week

Marketoonist on whack-an-idea

Marketoonist

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here