Yorkshire pudding left a sour taste

A new advertising campaign designed to promote Yorkshire to southerners keen on taking a short break has come under fire from the area’s stalwart traditionalists.

There were moans that the Yorkshire Tourist Board passed over five Yorkshire agencies in a pitch to appoint London agency Senior King.

Then Senior King’s campaign, which aims to challenge clichés about the county, further annoyed the brass band-playing, pigeon-fancying, flat-cappers who would rather Yorkshire maintained its outdated image.

One poster shows two stylish ladies tucking in to a fruit fool with the line “Yorkshire pudding?” and another shows fashionable fillies at the races, complete with elegant hats and the headline “Cloth caps?”. In the last, a couple lounge on the moors sipping champagne, under the line “Last of the summer wine?”

The Diary can only imagine the kind of outrage that would be unleashed if it were widely known that the tourist board’s chief executive, David Andrews, hails from Vancouver.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here