Court Burkitt, Cogent and Doner Cardwell to pitch for TMO £5m job

The Mortgage Operation (TMO), which sells mortgages exclusively through brokers, has shortlisted three agencies for its advertising account, understood to be worth about &£5m.

Court Burkitt, Cogent and Doner Cardwell Hawkins are to pitch for the business.

Although TMO does not market products direct to customers, the company believes an advertising campaign could stimulate demand and increase sales.

The pitch comes as the industry faces pressure from new direct operators and Government regulation.

The Government recently announced new CAT – cost, access and terms – standards for mortgages which will put a big squeeze on many providers’ profit margins.

Meanwhile, Barclays’ telephone savings and investment arm B2 is gearing up to offer mortgages (MW August 19).

Internet financial services company The Exchange has also set up direct mortgage provider emfinance (MW August 5). It is headed by Gerry O’Neill, former business development manager at TMO.The Exchange, which floated on the London Stock Exchange for &£410m in August, recently invested an undisclosed sum in TMO.

Latest from Marketing Week

Influencers, consultancies and the recruitment crisis: The key topics of conversation at Cannes Lions

cannes lions

Cannes Lions 2018: Marketers turned out in force to advertising’s biggest annual event. But away from the usual talk of purpose and creativity, some big issues such as the recruitment crisis, how advertising responds to the #MeToo movement and cleaning up the influencer marketing space were discussed.


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here