Crafty case of brand promotion

In reporting the crafty activities of agencies in pushing products in TV sponsorships, you fail to reveal your own product placement agenda (“ITC moves to shore up sponsor rules”, MW October 7). You mention Cadbury’s Flake in one sentence and go on to James Bond in the next. Surely this a clear example of product promotion: Flakes were Bond’s favourite chocolate (as revealed in the film On Her Majesty’s Secret Service).

Tony Quinn

Head of publishing

Watford School of Publishing

West Herts College

Watford

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