Mollin moots TV masthead deal

Mollin Publishing is planning to launch masthead programmes for its three publications, health magazine Shape, Men’s Fitness and teen title Jump.

John Woollcombe, managing director of Mollin Publishing, says: “I would not deny we are looking at it and that we are looking at it across our titles. However, we are developing ideas cautiously.”

The company, which has a licensing deal with US publishing giant Weider Publications, has implemented an aggressive launch programme this year.

In April it launched Shape, followed by Men’s Fitness in June and Jump at the start of October. Last month Mollin sent out 250,000 free sample copies of Jump to teenage girls across the country before launching its first newsstand edition earlier this month.

Mollin Publishing was set up by managing director John Woollcombe and chairman Harold Mollin in 1998. Mollin signed a licensing deal last October with Weider Publications to publish UK editions of its health and fitness titles. US-based Weider was set up by body-builder and fitness guru Joe Weider in 1939.

OK!, the celebrity weekly published by Northern & Shell, is scheduled to launch its own masthead TV programme on ITV next month.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here