People’s Lottery slams bid process

People’s Lottery, the team assembled by Richard Branson to bid for the National Lottery, has attacked the process for choosing the next operator.

Following a conference yesterday (Tuesday) organised by the National Lottery Commission for parties interested in running the next licence, a spokesman for Branson’s team hit out at what he calls “an unlevel playing field”.

The spokesman says it is unfair that the present operator, Camelot, should have the copyright on information about running the Lottery, and that this information is not open to other bidders. He says: “In most other lotteries around the world, information is open to new bidders. If Camelot says it has 35,000 outlets, we need to know where they are.”

The Lottery Commission says it has to abide by the Data Protection Act and copyright law. It admits the incumbent has an advantage, but denies this is a “showstopper”, or that other bidders are necessarily precluded from winning.

Camelot says: “Our greatest advantage is that we have made a success of the Lottery.”

Branson last week appointed public relations company Finsbury to handle PR for the bid, should he decide to go ahead with it. His spokesman says this will depend on whether the Invitation to Apply, published at the end of November, shows the bidding process will be a level playing field – and how much information will be made available about Camelot’s operations.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here