Grey Matters
Marketing WeekToday’s over-50s are a new breed of consumer. With people leading longer, healthier lives, marketers need not shy away from using modern technology to fully exploit their diverse interests.
Today’s over-50s are a new breed of consumer. With people leading longer, healthier lives, marketers need not shy away from using modern technology to fully exploit their diverse interests.
The recent article “Bestfoods seal ITV sponsor deal” (MW October 14) carried a product shot of Ambrosia Devon Custard. The new sponsor of the Children’s ITV programme SM:TV Live is in fact the flavoured custard brand for Bestfoods UK, Ambrosia Splat! Custard. David Lowes Strategic business manager Bestfoods UK Surrey
United Distillers & Vintners is to launch a £5m Christmas advertising blitz for Smirnoff vodka. The cinema and TV campaign breaks on Friday in a dark, humorous ad through J Walter Thompson.
The Mortgage Operation (TMO), which sells mortgages exclusively through brokers, has shortlisted three agencies for its advertising account, understood to be worth about &£5m. Court Burkitt, Cogent and Doner Cardwell Hawkins are to pitch for the business. Although TMO does not market products direct to customers, the company believes an advertising campaign could stimulate demand […]
The National Farmer’s Union (NFU) fears Government plans to launch a £5m campaign to promote British food may undermine its own “Buy British” campaign, also announced this week.
The growth of Internet traffic in Japan is revolutionising the way the country does business. As traditional barriers designed to protect the status quo start to give way, a more level playing field is allowing dynamic enterprises to rebuild s
Regional news portal site This Is Britain goes live this week, acting as a gateway into a network of local newspaper-based Websites which claim a combined volume of page impressions of 20 million a month – well in excess of any national newspa
DaimlerChrysler has drafted in a senior director from Toyota to head Chrysler Jeep in the UK. Simon Elliott will become director of Chrysler Jeep at the start of next year. He is presently sales director at Toyota Lexus in Belgium. Elliott will report to the new managing director of DaimlerChrysler, Joe Eberhardt, a former marketer […]
Gameplay.com, the Internet and digital TV computer games site which is to launch on the Open system, has hired another marketer to jointly head its UK expansion programme. Andy Mee, former Sega Europe marketing director, is to join ex-BOL.com marketing chief Steven Blackburn in the company’s growing marketing department. Both will hold the title of […]
People’s Lottery, the team assembled by Richard Branson to bid for the National Lottery, has attacked the process for choosing the next operator. Following a conference yesterday (Tuesday) organised by the National Lottery Commission for parties interested in running the next licence, a spokesman for Branson’s team hit out at what he calls “an unlevel […]
Lidl, the German discount supermarket chain, is drawing up a shortlist of agencies to pitch for its &£5m account. The agencies have been briefed to create a branding campaign for the chain, which has 200 stores across the UK. Lidl, like other discounters, is facing growing pressure from the major UK chains which say they […]
The Media Edge, Young & Rubicam’s media arm, has won the $46m (£28m) worldwide account for Italian pasta brand Barilla, in all markets outside Italy.
Sports marketing company ISL has appointed Malcolm Crease as vice-president of sales and marketing for its tennis division with a brief to secure exclusive sponsorship deals. The appointment comes after a deal agreed earlier this year when ISL paid $1.2bn (£727m) for the broadcasting, marketing and licensing rights for the ATP Super 9 and World […]
Carat International has won the multimillion task of launching Sonera Zed, an Internet service accessed through mobile phones anywhere in the world. The service is described as “a personal portal independent of time and place” that offers business and domestic mobile phone users access to features such as e-commerce, address books and news. It is […]
Vauxhall is restructuring its sales and marketing team and axing the position of brand manager for individual cars. The move is part of a shift in the car company’s marketing strategy designed to promote the Vauxhall brand rather than individual brands. The changes, which are being driven by marketing director Declan O’Mahony, will lead to […]