Talk Radio’s ad sales team has more balls than most. It is so obsessed with balls, of a sporting nature, that its latest stunt to attract marketers’ ad budgets is full of balls. The idea behind the promotion is simple – tell marketers about the extensive nature of Talk Radio’s cricket, rugby and football coverage […]
The UK is the fastest-growing market for men’s toiletries in Europe. Retailers are driving growth with new product development and promotions
Media owners are hiring senior client staff, but should they take the risk of a boss without detailed operational knowledge? asks Amanda Wilkinson
Allied Domecq’s Syl Saller replaces Tony Scouller as top United Distillers & Vinters marketer
Egg has won the grand prix for the Marketing Week/Chartered Inst-itute of Marketing Effectiveness Awards – launched this year. The awards showcase high-achieving brands, branding camp-aigns and the marketers behind them. All potential winners are subjected to rigorous criteria, including their contribution to the parent organisation’s brand equity. The awards are backed by The Guardian, […]
Birmingham Midshires, the building society recently bought by Halifax for £630m, has appointed a chief for its new group marketing department.
What imagery does the West Sussex town of Worthing conjure up? A faded seaside resort with tumbleweed blowing along the promenade? Hordes of grannies with knotted hankies on their heads? Well, you couldn’t get further from the truth. Worthing is in fact the “most profitable town in the UK”. Gasp! It is a hi-tech hotbed […]
It was an interesting article by Tom Bawden – “DM start-ups become a vanishing species” (MW October 14) and a priceless quote from Chris Barra-clough. Was that “least successful” or “last successful” Chris? Just kidding. One of the most illuminating comments is from Judith Donovan. Marketing is about passion – about the will to take […]
Sports agency Fast Track has secured its first major win outside its core athletics business after being appointed to devise a branding strategy for Sport England, formerly the English Sports Council. The company, set up by Alan Pascoe 18 months ago, has so far concentrated on athletics. The win signals its intention to expand into […]
Third-party sales promotions are effective in allowing brands to build on each others’ strengths through association. But if the relationship falters, the repercussions can be serious, says Steve Hemsley
For how much longer will Advertisers be prepared to pay Granada TV for advertising that is purported to reach Wirral, when a large part of the more affluent areas along the river Dee cannot receive Granada, and only receive Central or HTV? Surely someone should tell them to put pressure to install a transmitter on […]
ONdigital’s appeal lies in opening up the viewing choices of those who choose not to have a dish or cable. Torin Douglas looks at its service
Surely Interbrand Newell & Sorrell (MW October 14) should appreciate the effect the brand FCUK has on its target market.
Sensory analysis uses taste experts to create a highly-defined model for measuring product performance. It does away with repetitive tests by predicting consumer response, says Simon Ross
Campari International plans to hold a European-wide advertising review for its newly-acquired Cinzano vermouth brand. The account is understood to be worth £12m. The Monaco-based drinks giant last week bought Cinzano from Diageo for an undisclosed sum. The deal completes Diageo’s £225m sale of its non-core spirits brands. Cinzano’s international advertising has been handled by […]