With profits in near free-fall, Disney hopes its latest film and a major store revamp will re-animate sales. But there is a fundamental problem: today’s children are turning their backs on its ‘fairytale’ brands.
Jobs face axe as UK banking giant restructures retail marketing divisions under Frazer Smith
Woolworths is searching for a marketer to lead its Internet push. An Internet manager will be appointed to manage the operation and expansion of the Woolworths e-commerce site, which launches on December 1.
In reference to “Disney Stores in £300m overhaul” (MW November 18), it came as no surprise that the company is losing money. It’s about time too given the dreadful quality of much of its over-priced merchandise. As a parent whose only regular visits to Disney Stores are to return faulty goods, I am staggered that […]
In reference to Ian Murray’s article “Frogs and snails and unPC tails” (MW October 21), as a regular reader was surprised his article sounded so unprofessional. Should not the reader build their own opinion of the French? Come on, grow up; you are not writing for the Sun. Marc Ythieer
A joint venture based around Nissan will enable Hakuhodo to realise its global plans and TBWA to increase its presence in Japan. An independent solution seems impossible, says David Kilburn.
Premier Brands UK is considering opening a chain of branded Typhoo Tea cafés, called t.fresh.
US fashion brand Calvin Klein has created the post of global marketing chief and poached senior Sony executive Harlan Bratcher to fill it. Bratcher joins as senior vice-president of marketing. He was formerly senior vice-president for Sony Retail Development and a member of Sony’s strategic marketing committee. Bratcher will be in charge of global advertising, […]
Lastminute.com, the online retailer which sells everything from flights to hi-fis, is searching for senior marketers to spearhead a tenfold sales increase next year. The company, which through last-minute supply deals provides impulse buyers with cut-price products, is looking to appoint a head of conversion to translate its 500,000-strong customer database into on-site buyers. Lastminute […]
Attention please. The Portuguese magazine of business communication, Prisma, has written to the Diary requesting help on an upcoming issue: “The penis in advertising”. Prisma suggests we “have a break, take a cup of coffee and find two minutes” in which to dwell on the subject. This reveals the gulf between Mediterranean and British behaviour: […]
National Lottery operator Camelot says a 40 per cent fall in profits for the first six months of this year is due mainly to a massive increase in marketing costs. The National Lottery operator this week revealed sales fell nearly seven per cent to &£2.26bn over the period, but profits before tax collapsed 40 per […]
Bacardi Martini UK has unveiled the final version of its new TV ad, part of a £7m relaunch of its core Carta Blanca brand.
Travelworld, the travel agency chain owned by Airtours, has poached Going Places senior commercial manager Martin Andrew to be its top marketer. Andrew takes up his new position as head of commercial and marketing next week, and will report to Travelworld managing director Trevor Davis. Andrew will be responsible for the company’s advertising and will […]
As ad avoidance grows, marketers need to rethink their communications model. They have started by giving consumers a more powerful role.
Chris Moss, the former launch marketing director of Orange, has emerged as the chief executive of Internet start-up nextweekend.com. The Internet start-up is the first company to have the backing of incubator.com, the joint initiative between Oracle, Sun Microsystems, Cisco and Exodus. The initiative, set up in September, allows Internet start-ups to develop and test […]