Digest

Stargreen, the independent London ticket agency which sells rock and pop concert tickets, has launched a site (www.stargreen.com) with listings for 200 concerts in and around London, offering information and online credit card booking facilities. Barry Anten, a director of Stargreen, says: “This new system will store customer purchasing data and enable us to target fans with e-mail campaigns, as soon as future events are announced. We’ll be able to eliminate the time-consuming postal direct mail. We’ll also have the framework necessary to set up affiliate programmes on any site with which we have established a relationship.”

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