I was heartened to read the feature on marketing to the over-50s (MW October 28).
From personal experience of working within the “grey market”, it comes as no surprise that marketers are now tapping into this lucrative consumer sector. What does astonish me though, is how long it has taken them to cotton on to the idea.
But better late than never. I look forward to more campaigns aimed at the over-50s that are not patronising and realise the financial power and loyalty of the UK’s grey consumer (not too sure about “silver”).