It appears that the annoying Norm character used by Mars to sell its Twix bars has been popping up in the most unusual of places – the corridors of power at BT to be exact.
BT insiders have been alarmed by the sighting of a glass-wearing, greyish-hued geek attending various top-level meetings.
Could BT be trying to woo Norm in an attempt to lure him from Mars’ ads to their own as a successor to that other loveable character, ET?
Employees were relieved, however, when they realised the shady character was not Norm, but a Norm lookalike – none other than self-effacing Tim Evans.
Evans, BT head of marketing communications, has recently appeared in ads for the Radio Advertising Bureau, cheekily perching on a car bonnet whilst pitching BT products to a car radio listener. Has no one reported this to the ASA, as an example of irresponsible advertising?
Let’s hope Evans doesn’t pop up in more unusual places. Take a break, Tim. Don’t turn into Norm.