Boots battles grocers for festive sales

Boots is to step up competition with supermarkets and high street rivals in the run-up to Christmas by launching a blitz of weekly promotions, offering large discounts.

The first promotion, a “buy one get one free” offer on pre-pay mobile phone packages worth &£69.99 and &£79.99, began at the end of last week and is the first time Boots has applied this offer to mobile phones.

The promotion is running across 300 stores in every city in the UK, and is expected to last until November 15, but a spokeswoman says some stores may run out of stock.

Every week a new promotion will be launched covering electrical products such as hairdryers and tongs, cameras, beauty products, and gift foods such as chocolates and biscuits.

The mobile phone offer has been promoted with press, radio and instore advertising. Each weekly offer will also receive advertising support.

A Boots spokeswoman says not every offer will be “buy one get one free”.

Research by Verdict published this week reveals that grocers and supermarkets’ share of the &£11bn health and beauty sector has overtaken that of the specialists such as Boots and Superdrug for the first time.

Latest from Marketing Week

Tesco, M&S, Just Eat: 5 things that mattered this week and why

m&s

M&S chief outlines digital-first strategy after profits plummet Marks & Spencer (M&S) is gearing up for a digital-first future, after its revealed on Wednesday (23 May) that profits had dropped a massive 62.1% to £66.8m compared to the previous year. A day earlier, the struggling retailer confirmed it will close more than 100 stores over […]

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here