Clikpak graphics receive their due

Right fit: Joint promotions, such as this one between Tesco and Going Places, should be protected by a contract

We were delighted that Nelson & Russell’s aromatherapy Clikpak was a winner in the Design Effectiveness Awards.

Ground-breaking revolutions such as the structural design by Maddison are essential for bringing medicine into the mainstream.

We were also rather pleased that the judges admired “the restrained graphics [which] reflect the pureness of the homeopathic ingredient”.

Although uncredited in the awards, the graphics were our modest contribution.

Giles Calver

Managing director

Lippa Pearce Design

Twickenham

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