Leeds City Council is the first winner of the Marketing in Tourism Award, jointly devised by the English Tourism Council (ETC) and Marketing Week.
The award is a new addition to the England for Excellence Awards run by the ETC, formerly the English Tourist Board.
Leeds City Council won the award for its Leeds Clubbing Breaks – a scheme created to increase weekend business among affluent under-35s. Clubbers are offered accommodation with a late breakfast, late checkout and advance bookings from a number of clubs.
Stuart Smith, editor of Marketing Week, says: “The scheme showed considerable promise and remarkable versatility, given a very limited budget. It has helped to rejuvenate the image of Leeds.”
Silver awards went to the World of James Herriot – a tourist attraction in Northallerton, North Yorkshire – and Acorn Activities for its national programme of activity holidays.
Other winners were: Kirkby Travel, as agent of the year; Eduardo Loigorri, a restaurant manager at Sandbanks Hotel in Dorset, for customer service; Number 31 Howard Place, Carlisle, for best bed and breakfast; Northcliffe Holiday Parks for caravan holiday of the year; and Woolacombe for family holiday of the year.
The green award for transport went to Norden Park & Ride.
The London Marriott Hotel County Hall won hotel of the year (chains over five), and Hazlewood Castle Hotel won hotel of the year – independents.
Superbreak Mini-Holidays was operator of the year, while Tredethick Farm Cottage won self-catering holiday of the year.
Other award winners were: Manchester United FC for its outstanding contribution to tourism; the Powered Vehicle Scheme for tourism for all; Hastings for tourist information centre of the year; the Bristol Tourism & Conference Bureau for training in tourism; the Royal Horticultural Society Gardens for visitor attraction of the year (more than 100,000); and Galleries of Justice for visitor attraction of the year (less than 100,000).