Louie the Lizard plots revenge in new Budweiser campaign

The latest instalment in Budweiser’s £30m ‘Louie the Lizard campaign’ takes a more sinister turn as Louie plots violent revenge on the frogs who beat him to the starring role in previous advertisements.

The latest instalment in Budweiser’s &£30m ‘Louie the Lizard campaign’ takes a more sinister turn as Louie plots violent revenge on the frogs who beat him to the starring role in previous advertisements. ‘Predator’ will break on Monday November 15 on ITV, Channel 4, Channel 5 and Sky TV. The Louie story is proving to be the most popular advertising in the beer’s history. It is expected to continue, with further instalments, building to a climax in December.