RHM drops AMV and Grey from £15m roster

Ranks Hovis McDougall (RHM) is breaking links with two agencies in the middle of a major review of its &£15m advertising account designed to slash its roster.

Grey Advertising’s Red Grey division will relinquish the &£5.2m account for Mr Kipling’s cakes at the end of the year.

A RHM spokeswoman says Grey has pulled out for “various reasons, including potential conflicts of interest”.

RHM is also parting company with Abbott Mead Vickers.BBDO, which will relinquish the Robertson’s brand at the end of the month. No decision has been made about finding a successor.

The Advertising Brasserie will continue to work on the Paxo account on a project-only basis.

RHM has invited roster agencies Saatchi & Saatchi, TBWA GGT Simons Palmer and D’Arcy to pitch for Mr Kipling.

Saatchi handles the &£2.4m Bisto business, TBWA works on Sharwood’s, also worth about &£2.4m, while D’Arcy holds the &£5m Hovis account.

The three agencies will continue to come under the spotlight as part of a review of RHM’s business by Agency Insight. It is expected to be completed by the spring.

The RHM spokeswoman adds: “There could be further rationalisation, so it has not been decided whether all three agencies will remain on the roster.”

BBJ Media Services, which handles all media planning and buying, remains unaffected.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here