Yahoo! to hire marketing chief

US Internet giant Yahoo! is hunting for its first UK marketing director following the appointment of Martina King as UK and Ireland managing director this autumn.

King, who joined from media sales house TSMS in a surprise move this September (MW September 16), is to double the marketing team to help expand the Net service in the UK.

She is also seeking a product manager, brand manager, research and trade manager, and a PR assistant. Yahoo! plans to double its UK employees to 60 over the next year.

King says: “I hope to find someone with great marketing skills who wants to learn about the Net. Yahoo! is the most recognised brand in the UK – now we have to make sure we make the most of that position.”

Yahoo!, which runs online Net guides, launched in the UK in 1996. It claims 90 per cent of UK Net users use these guides each month.

King refuses to reveal her marketing budget for next year, but says it is unlikely agencies will be reviewed.

Yahoo! UK’s ads are created by US agency Black Rocket, which adapts them to the UK market.

Media is bought by Optimedia.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here