Abbey National hires Net chief

Abbey National has appointed Tim Sawyer as marketing and business development director of its new Internet bank, codenamed Aquarius.

Sawyer, formerly head of payment systems and strategy, is to recruit an advertising agency to launch the separately branded online bank next spring.

Euro RSCG, M&C Saatchi, Duckworth Finn Grubb Waters and Abbott Mead Vickers.BBDO have been shortlisted for the &£10m account.

Sawyer could also appoint media and direct marketing agencies. The existing roster includes Carat.

He reports to Tim Murley, managing director of Aquarius. Murley was formerly director of strategic performance improvement at Abbey National.

Sawyer will develop the Aquarius product range. It will initially offer an online savings account but is expected to add loans, current accounts and mortgages later next year and is understood to be targeting wealthy customers.

The online bank will operate as a separate unit within the Abbey National group.

Abbey National’s Aquarius brand will be one of several separately-branded Internet operations launched by financial services companies next year, in attempts to emulate the success of Prudential’s Egg.

Halifax and Lloyds TSB have both announced plans to set up Internet brands next year and the Co-operative Bank recently unveiled its online bank, Smile.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here